WESTBOUND COMMUNICATIONS - 2010 - Laserfiche WebLink

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This task is considered complete upon the deployment of all tasks as pe the Phase II Marketing Plan, the Promotion Plan Brief and/or agreed upon departure Task 2-C: Leveraaed Pledae Drives Objective: Explore opportunities through the ROC Steering Committee to partner w th key county organizations to help drive community-wide emergency preparedness pi dges. Task Description: Work with the ROC Steering Committee to target the OC Fair, Angels a d the Ducks for no- cost and/or in-kind support for the ROC campaign. The scope of these dives will be proportional to the ability of the committees (or Corporate Advisory Cou cil) to leverage relationships to minimize or eliminate promotional and/or sponsorship c sts. Currently, there is .!1Q UASI grant funding allocated to the 2010 ROC campaign budget. Mi imally, ROC can establish some type of canvassing effort at each venue to drive emerge cy awareness, promote the Pledge to Prepare and capture pledges. Responsibilities: WBC shall: a. Work with ROC Steering Committee and/or Corporate Advisory Council to support inquiries as appropriate Santa Ana shall: a. Work with ROC Steering Committee and/or Corporate Advisory Council to support inquiries as appropriate Completion Criteria: This task is currently unbudgeted. Criteria will be established pending re ource commitment from a sponsoring organization. Task 3: Corporate Advisory Council Objective: Re-establish group of business and community leaders who have experi nee in emergency response and/or marketing and engage them in supporting ROC. Task Description: The council will be designed to bring leaders together to help provide op extensions, and ongoing support for ReadyOC. Responsibilities: See sub-tasks for specifics. Completion Criteria: 7