Laserfiche WebLink
Ready!C <br />Orange County's emergency preparedness resource <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographic. <br />b. Create young adult preparedness content with partners & stakeholders. <br />c. Present strategy to and seek approval of Santa Ana Project Manager. <br />d. Begin to execute strategy in accordance with the approved plan. <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of August 2025. <br />TASK 7-13: CONTENT & MESSAGING DEVELOPMENT (Q3-251 <br />Objective: Develop and produce content and messaging for the Young Adult <br />Readiness micro -campaign to support ReadyOC's mission of preparing Orange County <br />residents specifically young adults for natural disasters and emergencies. The goal is to <br />encourage individual responsibility, practical preparedness habits, and increased <br />awareness of how to respond during emergencies such as earthquakes, wildfires, and <br />other natural disasters. <br />Task Description: <br />Create a messaging strategy and supporting creative assets that speak directly to <br />young adult audiences. The content will emphasize real -world preparedness tips, digital <br />accessibility, and simple steps young adults can take to be ready before disaster strikes. <br />Messaging will be distributed through Readyoc.com, Social media platforms, and other <br />outreach channels. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a content and messaging strategy tailored to young adult audiences. <br />b. Provide messaging options, taglines, and creative materials. <br />c. Implement updates from the Santa Ana project manager. <br />d. Begin execution of strategy upon approval. <br />Santa Ana shall: <br />a. Approve materials and provide feedback. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Dec. 2025. <br />ReadyOC Statement of Work <br />FY 25-26 r V y <br />CommunicationsLAB <br />`pal <br />