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SCOPE OF SERVICES <br />and address concerns expressed by OCTA. <br />Coordination will also be provided with bus <br />operations for temporary and permanent locations <br />of bus stops and route impacts during construction <br />3.6 Other Third Parties <br />Coordination with other third parties, including <br />Amtrak, BNSF, Greyhound Bus, and others, will be <br />provided as needed to convey the project design <br />and potential impacts. <br />3.7 Community Engagement <br />PLANNING, RESOURCES AND TOOLS: <br />Outreach Coordination Meetings: The team will <br />lead up to 24 outreach coordination meetings. <br />Agendas and meeting notes will be prepared for <br />each meeting, as appropriate. <br />Outreach Strategy & Planning: A Public <br />Involvement Plan (PIP) will be developed at the <br />start to serve as a blueprint for all community <br />engagement activities and will include a <br />demographic analysis to ensure outreach efforts <br />reflect the needs of the community, while aligning <br />Title VI, environmental justice, and accessibility <br />guidelines to ensure equitable participation. Up to <br />four (4x) strategic work plans will also be <br />developed for key milestone community meetings <br />to guide tactics and methods of engagement <br />toward desired outcomes. <br />Stakeholder Database, Comment Log & <br />Engagement Tracking: A project -specific <br />stakeholder database will be developed and <br />maintained with comment log, and engagement log <br />to support transparent documentation and <br />reporting throughout the Project. The stakeholder <br />database will include residents, businesses, <br />agencies, elected officials, community <br />organizations and more. The City will maintain the <br />Project email address and may establish a project <br />hotline, if needed, to receive public inquiries and <br />comments outside of planned engagement <br />activities. Public comments received through <br />meetings, events, email, and other engagement <br />channels will be documented and coordinated with <br />the City and Team for response and inclusion in <br />project records. Logs will be maintained with <br />support from the City and Team to ensure <br />accuracy. <br />CITY OF SANTA ANA <br />SANTA ANA BOULEVARD GRADE SEPARATION <br />HARK THOHAS <br />Branding, Collateral & Presentation Materials: <br />Development of eye-catching Project branding <br />package consistent with City of Santa Ana <br />standards will support consistent and recognizable <br />project communications. Outreach materials may <br />include a project logo, visual identity elements, <br />presentation templates, display boards, and <br />miscellaneous meeting materials. <br />The team will also support the City in the <br />development of an Overview Fact Sheet and <br />Frequently Asked Questions or talking points, as <br />needed, to support public engagement activities <br />and stakeholder communications. Collateral will be <br />updated up two times to support refinements in <br />messaging from the start of the project. Visuals <br />and renderings developed by Mark Thomas will be <br />integrated into outreach materials and public <br />meeting materials to support effective <br />communication of project concepts. <br />Website & Notifications: Project -related content <br />will be drafted and coordinated with City staff to <br />support the establishment and ongoing <br />maintenance of a project webpage hosted on the <br />City's website. Website content may include a <br />project overview, meeting announcements, <br />summaries of engagement activities, and posting <br />of meeting materials for public access. <br />Establishment of vanity URL link(s) is <br />recommended to develop Project recognition and <br />facilitate more effective print notifications. <br />Each meeting round will be supported by a <br />comprehensive, layered notification campaign, <br />which may include webpage updates and <br />announcements, direct mail, flyer distribution, <br />eblasts, social media outreach, and other digital <br />communications. Property owner and occupant <br />mailing lists will be acquired, as needed, prior to <br />each community meeting to support timely and <br />accurate direct mail notifications up to 500-feet of <br />the rail corridor. <br />ENGAGEMENTS & REPORTING: <br />Community Meetings & Summary Reporting (up to <br />4x) are included. <br />The Team anticipates holding four rounds of one, <br />in -person, open house format community meetings <br />over the course of environmental review and <br />design development. Meetings will be timed to <br />