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Mr. David Ream Page 3 <br />are proud to say that as a result of our quality work, many of our clients ask us to complete <br />subsequent assignments. <br />Understanding of the Engagement <br />Like most California local governments, Santa Ana has faced continuing challenges from the <br />economic recession over the past several years. The City's budget documents indicate that <br />median home prices have decreased over 40% in Santa Ana while the mid-2010 unemployment <br />rate reached 14.8%. Lower discretionary spending in the area coupled with the continuing <br />pressure on state transfers to local government have compelled all jurisdictions to move beyond <br />short-term budget adjustments to longer-term structural changes to public service delivery. <br />The City of Santa Ana has been effective in responding to its declining revenue sources by <br />aggressively pursuing other revenue opportunities, such as fees and user charges. Additionally, <br />the City's budget documents show that the City has reduced staffing by over 15% during the last <br />two years. Costs have been reduced in other ways as well, including deferring negotiated <br />increases in salary and benefits. <br />As a result of the City's budget challenges, there is a need to create a multi-year budget <br />stabilization plan. Management Partners has helped other cities create such plans, which have <br />been successfully implemented. In each case, our recommendations were practical and <br />relevant to the specific city and most of our recommendations have been implemented. Like <br />Santa Ana, these cities are complex, with capable staff and elected officials. However, they <br />found that expert outside assistance was critical to their ability to create an effective budget <br />stabilization plan. <br />We will prepare a multi-year budget stabilization plan that will enable the City to provide <br />services within its projected resource capacity. The plan will be actionable, with practical results <br />that can be implemented on a phased basis. We will work collaboratively with City staff and <br />elected officials to create the plan while providing independent expertise and experierice from <br />our work with numerous other municipalities. In preparing the plan, we will do the following. <br />• Review city financial and budgeting methodology to identify opportunities to reduce <br />costs and generate new revenue, including identifying additional cost recovery <br />avenues. <br />• Identify alternative service delivery methods and organizational changes that will <br />reduce costs while maintaining service quality. <br />• . Provide an opportunity for City employees to offer their their recommendations for <br />reducing costs and increasing revenue. <br />• Analyze and provide recommendations for reducing employee costs through <br />negotiated changes to memoranda of understanding. <br />Our Approach <br />Management Partners has outlined a plan of work comprised of seven key activities. The <br />outcome of this plan will be a report that clearly sets forth the City's revenue and expenditure <br />trends over the past five or more years and projections for the next five years. The report will <br />contain a multi-pronged strategy for achieving a stabilized and sustainable fiscal plan. There is <br />no "one quick fix" to achieving budget stability so the plan will necessarily involve all parts of the <br />City's revenue and expenditure components of the budget. As described below, we will engage <br />elected officials, executives, other managers and employees in the process to ensure that a <br />;;00