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<br /> <br /> <br /> <br /> <br /> significant variables. It also means leveraging private-public partnerships and other <br /> community collaborations to bring preparedness messages to the forefront. <br /> <br /> General Information: <br /> <br /> The following Statement of Work (SOW) defines the principle activities and responsibilities of <br /> all parties for public outreach services to support the ROC Emergency Preparedness <br /> Campaign. This scope of work shall stand as an agreement between the City of Santa Ana <br /> (hereinafter Santa Ana) and Westbound Communications (hereinafter WBC). <br /> <br /> WBC will supply the following services: <br /> <br /> o ROC Web Site Management <br /> o Site content updating <br /> o Social media content updating <br /> o Site optimization <br /> o Site maintenance <br /> o ROC Advertising and Promotional Communications <br /> o Paid radio advertising <br /> o Social media outreach <br /> o Broadcast news promotions <br /> o Media/corporate promotions <br /> o Publicity services <br /> <br /> o Marketing Support for ROC Program <br /> o Multimedia production and outreach <br /> o Faith-based and citizen outreach <br /> <br /> o Project Administration Services <br /> <br /> No deviation of this SOW will be allowed without written consent from the Santa Ana Project <br /> Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will likely <br /> encounter various unforeseeable events that may cause tasks to overlap or change, and such <br /> change will be permissible with the approval of Santa Ana Project Manager. <br /> This SOW is contingent upon both WBC and Santa Ana fulfilling their respective <br /> responsibilities as defined in the Agreement and within this document. <br /> <br /> Contents <br /> The following are included with this SOW: <br /> <br /> • Task Descriptions <br /> • Project Change Order <br /> • Project Schedule <br /> • Milestone Payment Schedule <br /> <br /> <br /> io <br /> <br /> <br /> 25C-12 <br />