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2. Exclusions
<br />This insurance does not apply to:
<br />o. Knowing Violation OfRights OfAnother
<br />"Personal and advertising injury" arising out ofan
<br />offense committed by, at the direction or with the
<br />consent or acquiescence of the insured with the
<br />expectation of inflicting "personal and advertising
<br />injury"
<br />b. Material Published With Knowledge OfFalsity
<br />"Personal and advertising injury" arising out oforal,
<br />written or electronic publication of motoria|, if done
<br />by or at the direction of the insured with knowledge
<br />ofits falsity.
<br />o. Material Published Prior To Policy Period
<br />"Personal and advertising injury" arising out oforal,
<br />vvh0en or electronic publication ofmaterial whose
<br />first publication took place before the beginning of
<br />the policy period.
<br />d. Criminal Acts
<br />"Pmceona| and advertising irjury" arising out of o
<br />criminal act committed by or at the direction of the
<br />insured.
<br />e. Contractual Liability
<br />"Personal and advertising injury" for which the
<br />insured has assumed liability in a contract or
<br />agreement. This exclusion does not apply ioliability
<br />for damages that the insured would have in the
<br />absence ofthe contract oragreement.
<br />tBreach OfContract
<br />"Personal and advertising injury" arising out of o
<br />breach of contract, except an implied contract to use
<br />another's "advertising idea" inyour ''advortieemant'
<br />g. Quality Or PerformnanceOfGpmda—Fai|ureTo
<br />Conform ToStatements
<br />"Personal and advertising injury" arising out of the
<br />failure of goodo, products or aarvioae to conform
<br />with any statement of quality or performance made
<br />inyour "advedieemwnt"
<br />h. Wrong Description 0fPrices
<br />"Personal and advertising injury" arising out ofthe
<br />wrong description of the price ofgoods, products or
<br />services.
<br />i. Infringement OfIntellectual Property Rights
<br />"Personal and advertising injury" arising out ofany
<br />violation of any intellectual property rights such as
<br />copyrght, paLent, trademark, trade name' trade
<br />seon*t, service mark or other designation of origin
<br />or authenticity.
<br />Howevor, this exclusion does not apply to
<br />infringement, inyour ^adverdsmm*n1^.of:
<br />(1) Copyright;
<br />PARAGON PARTNERS A-201 1-056-01 REV|EVVEDBY�/^�7
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<br />(2) Slogon, unless the slogan is also etrademark
<br />trade nome, service mark orother designation
<br />oforigin orauthenticity; or
<br />(3)Title ofany literary orartistic work.
<br />Insureds In Media And Internet Type
<br />Businesses
<br />"Personal and advertising injury" committed by an
<br />insured whose business is:
<br />(1) Adverdsing, broadcasting, publishing or
<br />telecasting;
<br />(2) Designing or determining content of web uibao
<br />for others; or
<br />(3) An Internet ooanoh, aooeoa, content or service
<br />provider.
<br />Howevor, this exclusion does not apply to
<br />Paragraphs 17.a, b. and o. of "personal and
<br />advertising injury" under the Definitions Section.
<br />For the purposes of this oxc|uaion, placing an
<br />"advertisement" for or linking to others on your web
<br />site, by itself, is not considered the business of
<br />advertising, broadcasting, publishing nrtelecasting.
<br />k. Electronic ChatmpomaOrBulletin Boards
<br />"Poraone| and advertising injury" arising out of an
<br />electronic chmtroom or bulletin board the insured
<br />hoeto, ovvnu, or over which the insured exercises
<br />control.
<br />|. Unauthorized Use Of Another's Name Or
<br />Product
<br />"Personal and advertising irjury" arising out of the
<br />unauthorized use of another's name or product in
<br />your e-mail eddraoa, domain name ormetotags. or
<br />any other similar tactics to mislead another's
<br />potential customers.
<br />m. Pollution
<br />"Personal and advertising injury" arising out of the
<br />actual, alleged or threatened diaohurge, dispema|,
<br />aeepage, mignation, release or escape of
<br />"pollutants" atany time.
<br />n. Pollution -Related
<br />Any loss, cost orexpense arising out ofany:
<br />(1) Requeot, demand, order or statutory or
<br />regulatory requirement that any insured or
<br />others heat for, moniior, dean up, nemove,
<br />oontsin, treat detoxify or neuUa|ize, or in any
<br />way respond to, or assess the effects of,
<br />"Pollutants"; or
<br />(2) Claim or suit byormn behalf ofe governmental
<br />authority for damages because of testing for,
<br />monitohnQ, cleaning up, removinQ, nonbaining,
<br />truodng, detoxifying or neutna|izjng, or in any
<br />way responding to, or assessing the effects of,
<br />"pollutants".
<br />EUN|CE HERED<A (PG 7 of 23)
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