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CITY OF SANTA ANA <br />TITLE VI - PUBLIC PARTICIPATION PLAN <br />IDENTIFICATION OF STAKEHOLDERS <br />Stakeholders are those who are either directly, or indirectly, affected by a plan, or the <br />recommendations of that plan. Those who may be adversely affected, or who may be denied <br />benefit of a plan's recommendation (s), are of particular interest in the identification of specific <br />stakeholders. Stakeholders are broken down into several groups: general citizens, minority <br />and low-income persons, public agencies, and private organization and businesses. <br />General Citizens: There are 324,538 residents in the Santa Ana area (U.S. Census, 2010). <br />Around 78.2 percent are persons of Hispanic or Latino origin. 46 percent of the population <br />consider themselves to be White; 10.5 percent reported as Asian; 1.5 percent is Black persons; <br />and 1 percent is American Indian and Alaska Native persons. 82 percent indicated they spoke a <br />language other than English at home. <br />Low-income: Low-income households (below poverty level) account for 18% of all households <br />in Santa Ana and should be given every reasonable opportunity to provide input on <br />transportation plans and programs. <br />Public Agencies: Public agencies can provide valuable input to the planning process, in addition <br />to assisting in gaining attention from traditionally under-represented populations. <br />Private Organizations and Businesses: Private organizations and businesses offer a number of <br />perspectives that are valuable to the planning process. Often, transportation for employees is <br />of critical concern to private sector employees. For that reason, representation of private <br />business interests will be welcomed in the planning process. <br />OUTREACH TECHNIQUES <br />Engaging minority and Limited English Proficiency populations can be challenging. Below is a <br />list of outreach techniques that the City will use to actively solicit public input in the planning <br />process of a project. <br />Newsletters: <br />Quarterly newsletters will be available in both print and e-formats. Newsletters provide the <br />public and local government partners with progress updates on projects and programs. These <br />newsletters will provide a frequent channel of communication with the public and allow the <br />public to stay informed. <br />Website: <br />A well organized and engaging website is the cornerstone of the City's communication strategy. <br />The website will offer a user-friendly structure and linguistic style understandable to lay people <br />interested in projects and the planning process. In addition, the website will be developed <br />9 <br />25B-49