WESTBOUND COMMUNICATIONS - 2013 - Laserfiche WebLink

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SOW Format: Each task includes the following: Title, Objective, Task Description, Responsibilities and Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that the SOW is not formatted chronologically with contractual obligations defaulting to Project Schedule unless otherwise noted. Task 1: S4 Microsite Updates. Manaaement & Maintenance Objective: Update, manage and maintain the technical platform and content updates for the microsite web hub for OC's S4 initiative. Task Description: Westbound will host, update and maintain the S4 microsite that serves as the campaign's online hub. This includes handling all 24/7 website content, maintenance and management activities and support such as website updates, site optimization, site maintenance, site management and site metrics/reporting needs in accordance with approved processes and protocols. Responsibilities: WBC shall: a. Manage and maintain the S4 microsite. Santa Ana shall: a. Approve site updates and management activities. Completion Criteria: This task will be continuously implemented throughout the performance period. Task 2: S4 Social Media Platform Updates & Manaaement Objective: Update and manage the ongoing social media program supporting S4 public awareness activities and engagement activities using Twitter, Facebook, YouTube and Instagram. Task Description: Maintain S4 social media platforms through daily and weekly content updates, management and maintenance. This include developing and monitoring 24/7 social media content and managing selected social media platforms noted below, all in accordance with approved S4 processes and protocols for each medium. Responsibilities: WBC shall: c. Execute the platforms in accordance with the approved plan Santa Ana shall: a. Approve platform elements 34