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expo, and Vital Link Orange County. Create new organizational chapters targeting the fast <br />growing "green" jobs, advanced manufacturing and new trends such as "Made In America" <br />targeting local goods manufactured in our own backyards, Look for new partnerships to <br />match need in product design and production with Orange County's vibrant engineering <br />community with many trained locally at UCI, Cal State Fullerton and Long Beach, <br />• Essergy evaluation techniques: The areas of opportunity must be analyzed, not simply listed. <br />Essergy utilizes the following theoretical structures/frameworks for assessing the strategic <br />significance of collaborative community ventures: <br />Competitive Advantage Theory (Michael Porter/Council on Competitiveness) to <br />identify/analyze the unique value added by regional economies. Essergy has used this theory <br />in workforce strategic plans, studies of green industries and employment in Orange and Los <br />Angeles, and economic development for five governates in Iraq. <br />Cluster Theory (outgrowth of above, plus the commissioned Harvard University regional <br />clusters mapping project nationwide and In a series of technology workforce studies for the <br />Counties of Orange and Los Angeles. <br />Balanced Scorecard Theory is a method of balancing Krugman, Goff and others) identifies <br />diverse geographic and sectoral, supply chain and relationship assets that affect the growth <br />of particular Industries. Essergy has utilized <br />Various interests within a given cluster, to accommodate consensus over a set of goals that <br />work for often competing constituencies. Essergy produced an "Information and <br />Communication Comprehensive Economic Development Strategy" for Orange County <br />focused in the impact of broadband communication on the Latino community utilizing this <br />approach. <br />Community Consensus to assure that factors analyzed above achieve degree of community <br />buy-in. Essergy has used a particular format, available upon request to enhance its other <br />workforce development plans, including planning projects in Monterey Part and Artesia. <br />Measurable Outcomes: <br />Maps or descriptions of relevant economic clusters of importance to near term and strategic job <br />development <br />Framework for overall strategic plan <br />Objective 5: Develop mechanism for assessing the future progress toward results of the prioriit <br />actions. <br />Procedures/Activities: <br />See Objective # 4 for theoretical techniques to be used to create assessment. Essergy utilizes two <br />kinds of metrics for assessing success: <br />Quantitative: including the verifiability and reliability checks Indicated in Objective #2 above, <br />Such metrics may include but will not be limited to: increases in primaryjobs; Increase in <br />secondary and induced employment through the application of statistical techniques and <br />interviews; Increased business top and bottom lines (as in the case of Essergy's prior Santa Ana <br />contract); measurements of pay rates for newjobs; number and quality of retained jobs; <br />increases in number and types of available training and other support systems. <br />Proposal to Santa Ana Essergy cortsttaling 3/72/2.01.3 Page 5