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Santa Ana's strategic plan calls for expansion of its partnerships in every sector, except direct <br />government employees. The expansion will focus on adding representatives from <br />manufacturing, health care, hospitality, and green clusters that make up its emerging <br />employment thrust. <br />Both the composition of the WIB and its network of collaborating entities suggest a broad <br />collaborative approach to promoting, reinforcing, and sustaining existing and future businesses <br />on behalf of growing an increasingly sophisticated workforce, and to providing the labor force <br />training necessary in the process. <br />A deeper analysis of the WIB membership and relationships shows that the WIB and WORK <br />Center connect the various elements of job production, preparation, and promotion. For <br />example, Rancho Santiago Community College District (RSCCD) not only runs two campuses in <br />the area, but maintains and manages the Digital Media Center incubator, houses an SBA <br />sponsored Small Business Development Center (SBDC) offering free services to local businesses <br />at every level, houses several vocational training centers focusing on customized training and <br />even arts businesses, maintains a corporate training institute, and now heads the Regional <br />Technical Educational Center, coordinating the educational activities of all community colleges <br />in the MSA. <br />Business, workforce, educational and social services such as the Chamber of Commerce, private <br />Career College of California, Conservation Corps, Department of Rehabilitation, Therapeutic <br />Arts, Goodwill Industries, Cambodian Family Services, Women helping Women, and even the <br />library system have been brought into collaboration through memoranda of understanding <br />(MOU) or contracts and the exchange of information and planning through the WIB and WORK <br />Center. A list of formal collaborators may be found in the MOUs and a larger informal one may <br />be found in the 2011 Santa Ana Annual Report, Our City, Our Success Stories: Putting the <br />People of Santa Ana to Work. Both found in the Appendices. <br />The Santa Ana WIB has three members who also sit on Anaheim and Orange County WIBs. It <br />maintains contact with those WiBs and reports on their activities at each WIB meeting and <br />through WIB committee work. In addition, the three WIB's coordinate and collaborate on <br />regional grant opportunities, regional labor issues, job fairs and a constant exchange of <br />marketing materials and cross - marketing with each. <br />By collaborating and sharing information and personnel Santa Ana is able to address business <br />and labor needs more effectively, efficiently and virtually seamless to the business community. <br />In addition to sharing information and perspectives, Santa Ana routes residents in its <br />surrounding areas to neighboring local WIBs, so that job development and support services are <br />integrated for the nearly 700,000 residents in the six city area. There truly is no wrong door to <br />the business owner or worker looking for assistance. <br />Santa Ana has worked hard to develop and foster relationships with highly respected business <br />groups in the region. Orange County Business Council —Santa Ana WIB staff attends and <br />participate in their Economic Development Committee as well as their Workforce Committee <br />which meet monthly. Santa Ana Chamber — management staff meet regularly to discuss <br />business needs, service delivery and work jointly in offering topical workshops and joint host to <br />►T:3 <br />19F -34 <br />