25E - AGMT - UTILITY CABINET PILOT ART PROGRAM

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Agenda Report Page 2 Cities differed, however, in their approach to funding the artwork. San Luis Obispo' program started with 16 utility boxes, paying artists 51500 each and reimbursing for a_ supplies up to $200, Las Vegas paid professional artists up to $2250. Ashland, Oregon paid seven community members $250 and reimbursed them for paint. Oceanside asked for amateur volunteers and bought the paint for them. Additional minor costs included: staff applied primer, graffiti -proof coating applied on the finished works, the City staff's time and supplies for the reception. Possible Utility Box Art Program for San Clemente Proposal: With assistance from the San Clemente Art Association (SCAR), staff developed a proposal for a pilot "Utility Box Public art" program. The program, as envisioned, would focus on beautifying five utility boxes at different locations along Avenida Pico and El Camino Real (see map of recommended sites, Attachment 3). The Design Review Subcommittee (DRSC) would establish design themes and basic guidelines. The San Clemente Art Association (SCAA) has offered to issue a Cali for Artists and to evaluate conceptual submissions based on visual appeal, relevance to the theme (nature /local history /surf culture, etc) and suitability of the location. The SCAR would then judge and select the winning concepts. Staff recommends that a City representative be included on the art jury panel, to help judge the artwork. Entries will then be reviewed by the Community Development Director for conformance with basic theme guidelines established by the DRSC. The artists will all begin painting - the same day. Upon completion of the artworks, the City and SCAA may coordinate a smu informal reception. Also, the SCAA will make a brochure about the program and artists to be made available to the public at various informational centers in Downtown San Clemente, at City Hail and other prominent locations. SCAA Involvement: The SCAR has offered to partner with the City of San Clemente on this project. Association representatives are willing to be responsible for the following: To help engage artists and community members, and to interview, and select artists /artworks. 2. To help set a timeline that will work well for both the SCAA and the City. 3. To convene ajury of artists and art professionals to judge submissions. 4. To coordinate with the City on writing and preparing a "Call for Artists ". 5. To advise the City on event logistics, to be approved by the City Manager and referenced by participants in the program (materials, minimum "canvas" size, artwork selection criteria, etc.) 6. To help publicize the program, both to attract participants and to invite community involvement in viewing the finished products and an artists' reception/festival, 25E -10 0.4