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Task 2: ReadvOC Stakeholder Meetings & Promotions <br />Objective: <br />Manage campaign updates, administration and promotions to the Steering Committee and <br />Santa Ana Project Manager through activities including, but not limited to, meetings, monthly <br />activity reporting, programming documentation, regular communications and presentations to <br />Steering Committee and corresponding agency partners (ex: OCEMO), <br />Task Description: <br />Provide campaign and promotion updates to the Santa Ana Project Manager through daily and <br />weekly phone calls, emails and meetings (as needed), Manage the ongoing reporting and <br />measurement of campaign data including event impressions, media coverage, social media <br />impressions and website traffic, among others. Maintain weekly and monthly communication <br />with the Steering Committee, including at least one in- person meeting a quarter. Conduct up to <br />six presentations or meetings with agency and campaign partners. <br />Responsibilities: <br />WBC shall: <br />a. Coordinate, manage and participate in at least one Steering Committee meeting per <br />quarter <br />b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager <br />c. Manage the weekly and monthly reporting of campaign measurement <br />d. Manage ongoing expense tracker, budget and campaign schedule <br />e. Submit task completion letters with task invoices to the Santa Ana Project Manager <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions <br />b. Support and facilitate partnering and sponsorship efforts with Steering Committee <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the task completion letter, by Q4/2014. <br />Task 3: Promise to Prepare (P2P) Promotion <br />Objective: <br />Extend and maintain the momentum of the P2P program. The emphasis will be on strong <br />public outreach presence, programming, media and marketplace exposure through the end of <br />Q4/2014 (December 31, 2014). <br />Task Description: <br />The promotion includes the ongoing public pronouncement that ROC will achieve tangible <br />steps towards preparedness, Promises to Prepare, from Orange County residents, businesses <br />and community members through public outreach and media promotions including, but not <br />limited to, the ROC Preparedness Bucket List campaign, radio promotion, video public service <br />announcement (PSA) creation, smartphone app management and enhancements and publicity <br />outreach. <br />