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IV. Evaluation & Selection Criteria <br />All proposals will be evaluated solely on the basis of the following criteria and the ranking of the Arts and <br />Culture Commission. The proposal scoring the highest will be moved forward by the Community Development <br />Agency to City Council. The Agency reserves the right to request additional information to clarify a submitted <br />proposal. <br />1. Project Concept and Solutions — 30% <br />o Understanding of the requirements of the scope of work. <br />o Understanding of the broad range of issues and conditions facing Santa Ana's arts and culture <br />community <br />o Understanding of local creative and artistic economic environment. <br />o Understanding of Santa Ana demographics and culture, including population, diversity, and <br />economic conditions. <br />o Ability to meet identified schedule. <br />2. Personnel and organizational experience, resources, and technical competence to facilitate <br />accomplishment of stated scope of work — 30% <br />o Communication skills and ability to engage a broad and diverse range of stakeholders in a <br />government planning process. <br />o Personnel and organizational involvement in Santa Ana, or a process to ensure local presence <br />(e.g. involvement of sub - contractor). <br />o Ability to work in diverse communities. <br />3. Demonstrated Applicable Experience — 30% <br />o Demonstrated ability to complete planning projects of a comparable size <br />o Demonstrated ability to create a specific strategic plan for implementation while recognizing <br />the economic and fiscal challenges of a municipal government agency. <br />o Demonstrated ability to examine best practices in other cities and multidisciplinary arts <br />organizations. <br />4. Total Evaluated Cost -10% <br />o Relation of the fee to the proposed level of effort. <br />o Detailed budget proposal including itemized billing structure by assigned consulting staff. <br />Interviews <br />In- person or telephone interviews may be conducted at the discretion of the Commission or Executive <br />Director of the Community Development Agency. <br />19C -13 <br />