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WESTBOUND COMMUNICATIONS - 2015 - 1ST AMEND
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WESTBOUND COMMUNICATIONS - 2015 - 1ST AMEND
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Last modified
3/13/2017 2:11:14 PM
Creation date
5/13/2016 2:59:44 PM
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Contracts
Company Name
WESTBOUND COMMUNICATIONS, INC.
Contract #
A-2015-112-01
Agency
POLICE
Expiration Date
6/15/2017
Insurance Exp Date
5/6/2017
Destruction Year
2022
Notes
A-2014-112
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with the Steering Committee, including at least one in- person meeting a quarter (unless <br />otherwise directed). <br />Responsibilities: <br />WBC shall: <br />a. Coordinate and participate in at least one Steering Committee meeting per quarter <br />(unless otherwise directed by the Project Manager). <br />b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager. <br />c. Manage the weekly and monthly reporting of campaign measurement. <br />d. Manage ongoing expense tracker, budget and campaign schedule. <br />e. Submit task completion letters with invoices to the Santa Ana Project Manager. <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions. <br />Completion Criteria: <br />This Task is considered complete upon completion of the administrative deliverables and when <br />the Santa Ana Project Manager signs the task completion letter by spring 2017. <br />Task 3: S4 Professional Responders & Stakeholder Activation Program <br />Objective: Develop and implement a comprehensive activation effort with selected first <br />responders and other anti - terrorism stakeholders countywide to ensure S4 message and brand <br />delivery through existing communication channels such as emails, e- newsletters, group <br />meetings (ex. OCCPSA and OCAIC), news media, websites, social media and more. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when budgeted sub -tasks have been completed in their <br />respective entirety. <br />Task 3 -A: S4 Professional Responders & Stakeholder Activation Program <br />(Summer /Fall 2016) <br />Objective: Develop and implement a comprehensive activation effort with selected first <br />responders and other anti - terrorism stakeholders countywide to ensure S4 message and brand <br />delivery through existing communication channels such as emails, e- newsletters, group <br />meetings (ex. OCCPSA and OCAIC), news media, websites, social media and more). <br />Task Description: <br />Work with the Santa Ana Project Manager to identify and target appropriate professional <br />responders (police, fire, sheriff, elected, etc.) and provide them with regular messaging and <br />communications content (logos, emails, memos, social media, graphics, etc.) for promotion to <br />
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