25E - AGMT WEBSITE REDESIGN - Laserfiche WebLink

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City of Santa Ana Website Redesign & Implementation of Drupal CMS 360 will rely on web analytic tools to help us understand how the City's audience is interacting with the website and can provide insight into what is working well and what might need some adjusting/revising. A key measurement is engagement, or how engaged users are. This helps understand if the site is providing information, communicating a story and increasing the awareness. 360 will review average time spent on pages, time spent on portal and pages per visit. If visitors aren't finding a particular key page, not staying long or are exiting from that page, 360 will revisit the content and how to drive users to that page. For calls to action that leads the visitor to request more information or contact the program, 360 will track the number of completed forms (hopefully this can be compared with historical data), signups for newsletter or bldg or download an app or other support tools. 3. Website Design and Development At the start of the project, an initial discovery meeting will be held at the City. During this meeting, 360 will gather more information from the City about the requirements of the website as well as establish mutual expectations for communication and reporting of project status. 360 will also review City web stats and analytics. 360 will also discuss the process of migrating the existing designs and functionality and make sure all the information is collected to begin. Following the first meeting, 360 will prepare three design themes / comps for the portal and support materials followed by three to five rounds of revisions based on City feedback. Once the main look and feel is determined, 360 will work with the City team to create additional responsive or adaptive designs / themes followed by three rounds of revisions. These designs will be customizable by color, logo and branding for each of the templates. The City will determine if the Economic Development Portal will be included with the main site, or a microsite. If the later, 360 will provide designs choices for that portal. Upon the City's request, 360 will facilitate a public workshop to gather input on the design and ! or set expectations. Major initiatives require the collaboration and cooperation of many different entities and people. 360 can collaborate with other departments, vendors and the public in order to accomplish project objectives. 360 will be flexible and accommodating. The design should be professional, unique in appearance, and graphically inviting. The entry page should speak to the character of Santa Ana and inspire visitors to explore the site for the information they need. 360 will ensure that the new website is compliant with Federal ADA requirements. Some examples include ensuring that the portal can be navigated with only the directional arrows and keyboard and offering a text browser. 360 will design the website to be mobile -friendly and give users the same access from their mobile device as from their computer. The website will be viewable on computers, tablets and smart phones. Scope of Work 25E-20 7