25B - AGMT FIESTAS PATRIAS - Laserfiche WebLink

Home Browse Search

atmosphere of the Festival including but not limited to agreements with political organizations, political campaigns, sexually explicit or sexually based products or services, drug and/or drug paraphernalia companies, tobacco companies (including e -cigarettes), and alcohol other than the sponsor of the beer garden. (Provided however that up to 3 alcohol sponsors shall be allowed to install signage at the Festival); 2) Event Producer may set up tables, chairs, lounge seating on the field and track area of the stadium and charge a fee to allow individuals access to, and to sit in, these areas along with the main stage area. This area will include seating for 20- 30 City determined VIP guests provided at no cost to the City. The fee shall be in an amount as reasonably determined by Event Producer and as necessary to pay for the cost of bands and entertainment and to allow Event Producer to cover the cost of expenses in producing the concert and to make a reasonable profit. Event Producer will take all necessary steps to protect the artificial turf on the field in the Stadium. Event Producer may use the City's protective cover at no charge to Event Producer for the synthetic turf. If further coverage is needed to protect the synthetic turf, Event Producer will obtain whatever material is necessary at its expense to protect the synthetic turf from damage during the Festival. g. As to other event attractions, Event Producer may submit a fee plan for charges for seating subject to negotiation and final approval or denial by City Manager or his designee. Admission is to be free to the public; 1) Lead planning meetings for the Festival and work closely with City staff to coordinate sponsor recruitment; 2) Work in consultation with the City staff to define sponsorship benefits; identify potential funding partners; implement the sponsorship plan; and liaise with event sponsors to ensure that benefits are delivered before, during, and after the event; 3) Develop and manage all communications with prospective sponsors prior to and immediately following the Festival. Event Producer shall seek prior approval from the City Manager or his designees before finalizing any contribution agreement or contribution; 4) Produce and coordinate all arrangements for sponsorship acknowledgment including radio and newspaper ads as well as any materials and announcements. Approval of the City Manager or his designee will be required for communications and marketing for the Festival including strategic sponsorship activation and related strategies, prior to public release; and 5) Include all sponsorship costs in the Festival budget. Marketing and Communications 1) Develop and implement a marketing and communications plan for the Festival, subject to the approval of the City Manager or his designee; 2) City will be allowed to market City programs through City booths and other avenues at the Festival; 3) Develop and implement a customer relations plan which will provide effective and relevant communications in English and Spanish to the merchants, residents, churches, and other places nearby the event boundaries to provide advance notice of event activities and to mitigate any problems that may arise; 4) Develop the design, printing and distribution of event materials in English and Spanish such as programs, rack cards, posters, print ads, banners and signage subject to pre -approval by the City; 5) The City will confirm a spokesperson(s) for the Festival and media opportunities associated therewith; 6) Supervise the development of on-line marketing and social media outreach in English and Spanish subject to City approval; City shall respond to the request of EZCFjgT-11