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event producer within five (5) business days of the request for approval of the specific advertising and marketing request. 7) Supervise and pre -approve any materials to be handed out or used by vendors or subcontractors at or during the festival such as flyers, handouts, pamphlets, signage, etc.; and 8) Include all Festival marketing and communication materials in the budget. 9) Event producer will notify residents and businesses adjacent to the festival location sixty (60) days prior to the event that the event is going to take place. Event producer will further notify residents and businesses adjacent to the festival location thirty (30) days prior to the event that the event is going to take place including the specific dates and times of the festival and information about any street closures (location, date and time). i. Protocol Management- Develop and implement a protocol plan in conjunction with City staff to identify, invite, and support the participation of government and other community representatives participating or attending the Festival. j. Management and Event Support - 1) Establish and provide timely reporting on financial and event management matters starting every four weeks and increasing in frequency, as determined by City staff, as the Festival date approaches; 2) Event Producer will coordinate all inquiries regarding the Festival and manage the information flow between nearby merchants and residents, City staff, volunteers, venue, subcontractors and vendors, and suppliers; 3) Provide all reports as referenced herein when due prior to Festival; and k. Security 1) Event Producer will ensure that the backstage area is secure at all times; 2) Event Producer will ensure that only authorized persons have access to the backstage area at all times; 3) Event Producer will ensure that the location designated for the Beer Garden is adequately secured at all times and that effective intervention is used when needed; 4) Ensure that effective communication is utilized and maintained throughout the Festival to ensure that there is proper intervention in security issues if needed; and 5) Event Producer shall assure there is proper crowd control (i.e. security, barriers, access control, restricted areas, VIP seating, etc.) as necessary working in conjunction with City staff (PRCSA, Police Department and Public Works Department) and others. I. City Obligations —City willfully cooperate with Event Producer to enable Event Producer to successfully and efficiently produce the Festival. This obligation includes but is not limited to the following: 1) Allow Event Producer to utilize certain public streets and property, including the locations designated in this Agreement such as those areas referenced in Paragraph 4 below, subject to approval of the Orange County Fire Authority, the SAPID, and PWA. 2) Provide a sufficient number of personnel including the City staff (PRCSA, Police Department and Public Works Department, traffic control, and any Department of Transportation Personnel and others) to assist Event Producer in the production of the Festival. This shall include sufficient police presence to enforce the rules and laws. The costs associated for personnel shall be the responsibility of the Event Producer and the in-kind credit may be used for these costs. Costs owed FJg§1T .1